It was one of the most important political week during the whole year. First of all, Barack Obama won presidential elections in the USA what can be considered the beginning of a new era not only in the USA but even in global politics. In addition, professor Rafal Ohme, the CEO of Laboratory&Co , gave a highly acclaimed speech during The ARF Advertising Effectiveness Council (on 6th Nov in New York) entitled “Integration: how brain waves relate to brands, sales...and politics”. Many issues raised by Prof. Ohme perfectly fitted into the atmosphere of these hot political days. But it’s worth mentioning that his perspective on research of political preferences, which assumes to combine brain waves and some more traditional (but not trivial) methodologies such as reaction times (RTs), was received very well and attracted great attention from the audience. More on this topic can soon be heard in section NeuroPolitics at the NeuroConnections 2009 conference.
LATEST NEWS AND ANNOUCEMENTS
Hot news, hot brains and politics
2008.11.13
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2009. 01. 22
VIP comments on NeuroConnections
"Neuroscience is a huge progress on the journey to better understanding of our consumers. I believe neuromarketing will soon become as necessary to evaluate the potential of certain Marketing communication tools as X-rays, ultrasonography or tomography in Medicine to patients'
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2009. 01. 15
Documentary on neuromarketing
French journalists will be shooting a documentary on neuromarketing at NeuroConnections 2009. The documentary will tell about the evolution of neurosciences, the possible applications of the techniques, the ways of running experiments and the future of these innovative techonologies. The
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2008. 12. 02
Unseen is unsold
According to the Point of Purchase Advertising Institute, 74% of all purchase decisions in mass merchandisers are made in store. To put it simply, unseen is probably unsold. But in today’s cluttered retail environments, brand awareness is not enough. Marketers
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2008. 11. 18
A new Editor of International Journal of Advertising
With great pleasure we would like to announce, that Raymond Taylor, one of the NeuroConnections speakers has recently been appointed as a new Editor of the International Journal of Advertising. We would sincerely like to congratulate him on such
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2008. 11. 13
Hot news, hot brains and politics
It was one of the most important political week during the whole year. First of all, Barack Obama won presidential elections in the USA what can be considered the beginning of a new era not only in the USA but
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2008. 10. 15
All participants will receive their own Buyology
Buyology: Truth and Lies About Why We Buy – the latest book by Martin Lindstrom! Based on the single largest neuromarketing study ever conducted, BUYOLOGY reveals surprisingly truths about what attracts our attention and captures our dollars. Martin Lindstrom will
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2008. 10. 15
BUY-OLOGY on shelf and Martin Lindstrom on air !!!
Buyology has just been released and it is available in the bookstores now. You can also read first enthusiastic opinions about Martin’s book: “There’s some great stuff in Buyology, and it’s entertaining as well as informative. In short, Buyology will
General info
About the conference
In February 2009 Poland will become the centre of neuromarketing world! 30 speakers and up to 300 participants will gather in Cracow, in the beautiful Manggha Center, to take part in the conference where such an impressive number of experts from all over the business world will discuss the most intriguing issues in the field of marketing, focusing on the newest technologies in advertising research. Apart from the fascinating sessions and round table discussion, participants will be offered the opportunity to take part in exceptional workshops and two big social events in the evenings. While discussing the future we will create history. You can become a part of it.
Why it's worth it?
- The biggest neuromarketing event ever in Europe!
- Top managers from USA, Australia, Poland, Germany, UK, Denmark and France will present.
- Presidential debate on the future of new technologies.
- Mind-opening sessions on: NeuroPerspectives, NeuroAdvantages, New Insights, Neuro Science, NeuroAds, NeuroMedia, NeuroShowbiz, NeuroPolitics
- Workshops on eye tracking and in-store behaviour conducted by famous world experts
- This one is a secret...