Gary Singer

RESEARCH INTERESTS: Brand strategy, brand analytics, performance measurement, brand evaluation and brand optimization

PROFESSIONAL EXPERIENCE: Following a distinguished thirty-year career at two leading global advertising agencies, the leading global management consulting firm and the leading global brand consultancy, Gary founded Redline Results LLC. Redline Results is an independent management consultancy that helps transform leading companies, professional service firms, early stage ventures and not-for profit organizations into more efficient and effective high performing enterprises. Gary most recently served as the Chief Strategy Officer at Interbrand where he was the head of the Consulting Practice with responsibility for strategy, measurement, brand valuation and research. Prior to joining Interbrand, Gary was a Partner at McKinsey & Company where he was a leader of the Branding Center of the Marketing & Sales Practice and served the most senior leaders of commanding financial services, retail, pharmaceutical and automotive clients. Before that, he spent twenty-three years at two global advertising agencies; he was the Managing Director (CEO) of D’Arcy St. Louis and the Senior Vice President, World Wide Head of Kraft Foods at Leo Burnett in Chicago.

EDUCATION: Gary holds a BS from Carnegie Mellon (1976) and an MBA (1978) from the University of Chicago Graduate School of Business. He is a guest lecturer at the Columbia Business School and Carnegie Mellon’s Tepper School of Business. He is also a frequent speaker on the topic of performance transformation & measurement and has most recently spoken at the Association of National Advertisers (ANA), Australian Marketing Institute (AMI), University of Chicago Graduate School of Business, and Ohio State University Fischer College of Business. Gary is a City of Chicago Fellow, a Leadership Greater Chicago Fellow and a member of the Gastro-Intestinal Research Foundation board of directors.

Program & speakers