Janusz Plencler
Partner and General Manager of LABoratory & Co.
- Date:
- Feb. 6, 2009
- Time:
- 11:15 - 11:45
- Lecture:
- How can neuro affect marketing research?
- PROFESSIONAL INTERESTS
Innovative research methodologies focusing on consumer behavior.
- PROFESSIONAL EXPERIENCE
He is a partner and General Manager of Laboratory & Co. For many years he has been working in diverse areas of marketing what gave him a unique experience in the field. In the course of his business carrier he was a CMO at a leading multinational FMCG company, a founding partner of a highly successful advertising agency - Peppermint and a Strategic Director of Tequila Poland Agency.
- EDUCATION
He graduated from the Economic Academy in Poznan. He received scholarships from TEMPUS UE scientific program and studied at UFISA in Antwerp (Belgium) and KUB in Tilburg (Holland). He is a member of the European Advertising Agency.
