Peter Neijens
President of the European Advertising Academy. Professor and Chair of Persuasive Communication at the University of Amsterdam
- Date:
- Feb. 7, 2009
- Time:
- 10:00 - 11:30
- Lecture:
- Round-table Discussion
- RESEARCH INTERESTS
Media and Advertising, Public Information Campaigns, Public Opinion, Research Methods.
- PROFESSIONAL EXPERIENCE
Peter Neijens is Full Professor and Chair of Persuasive Communication in The Amsterdam School of Communications Research ASCoR at the Communication Science Department of the University of Amsterdam. He is the President of the European Advertising Academy.
He is Editor and Managing Editor of the International Journal of Public Opinion Research; Associate Editor, responsibility for the European Union of the Journal of Marketing Communications; Member of the Editorial Advisory Board of the Journal of Advertising; Member of the Editorial Advisory Board of the International Journal of Advertising.
Peter Neijens studied Political Sciences at the University of Amsterdam. After he graduated cum laude, he worked at the Research Methods Department of the Free University in Amsterdam for ten years. Since 1988 he is affiliated with the University of Amsterdam. In 1993 he was visiting professor at the University of Michigan. He was the first Christian Schubert Professor at the Zeppelin University in Friedrichshafen (2006). Peter Neijens served as scientific director of The Amsterdam School of Communications Research ASCoR from 1998 to 2005, and The Netherlands School of Communications Research NESCoR from 2000 to 2005. Neijens was director of the Foundation for Fundamental Research on Commercial Communication SWOCC and deputy director of the Dutch Press Institute.
- PUBLICATIONS
His publications include over 100 peer-reviewed publications in national and international journals and books. He has published in the Journal of Advertising, the Journal of Advertising Research, the International Journal of Advertising, the International Journal of Public Opinion Research, and many other outlets. Among many other titles, he wrote: Today’s practice of brand placement and the industry behind it; New trends in advertising research; Effects of TV brand placement on brand image; The effects of program involvement on commercial exposure and recall in a naturalistic setting; Media planning; Ten years of ad likeability; Audience experiences of media context and embedded advertising; The role of exposure frequency, prominence, and memory of brand placements in effects on brand image; The effects of program responses on the processing of commercials placed at various positions in the program and the block; Success factors in newspaper advertising; Audience reactions toward the intertwining of editorial content and advertising in magazines; Content and media factors in advertising; Advertising and the prominence of the corporate brand; Campaigns and the dynamics of opinion formation in popular referendums; The deliberating public and deliberative polls; Turnout in Dutch referendums; Government communication about policy intentions: Unwanted propaganda or democratic inevitability?; Dutch public relations practitioners and journalists: antagonists no more.
- AWARDS
His research has received several awards, such as the Worcester Prize for the best article in the International Journal of Public Opinion Research (1997), the Award for the best research in the field of Media & Advertising (in 1996 and 1999), the Top Paper Award of the International Communication Association (2000), the Top Paper Award of the International Conference on Research in Advertising (2003), and the Top Paper Award of the International Communication Association (2006).
