Siemon Scamell Katz
Founder of TNS Magasin.
- Date:
- Feb. 6, 2009
- Time:
- 13:00 - 13:30
- Lecture:
- Eye tracking in the Retail Environment
- RESEARCH INTERESTS
- Shopper strategy, shopper-based business, embedding shopper insight and using it to drive strategy.
- PROFESSIONAL EXPERIENCE
- Founder of TNS Magasin, the international shopper strategy consultancy. On a good day, Siemon can be quite amusing, so he’s a popular speaker and commentator on the shopper and shopper-based business. He is enthusiastic, nay passionate, when it comes to embedding shopper insight and using it to drive strategy. He’s also pretty keen on his kids, cricket and art: the order varies.
Siemon has been banging on about Shopper science he established TNS Magasin in 1991 and is delighted that so many people are now listening to him. Having spent seventeen years researching shoppers in their natural habitats, he’s on per with Davide Attenborough when it comes to discovering previously unknown aspects of behaviour, although n Siemon’s case his unparalleled insight is into shoppers and the shooing processes. He shares TNS Magasin with a whole bunch of bright, committed people who give many leading brands and retailers a competitive edge through a combination of shopper research and strategic consultancy. Lucky clients include Birds Eye Walls, Camlelot, Coca- Cola, Diageo, Ea Games, Heinz, Masterfoods, McDonald’s, Nestle, PepsiCo, Protector& Gamble, Unilever, United Biscuits, Walkers, Warburtons and Wrigley’s.
