Tim Ambler

Senior Fellow at the London Business School

Date:: Feb. 6, 2009
Time:: 10:00 - 10:45
Lecture:: Advertising, the Mind and Neuroscience

RESEARCH INTERESTS: Advertising, evaluation of marketing performance, including narrative disclosures in company annual reports, as well as regulation and deregulation by the EU and UK governments.

PROFESSIONAL EXPERIENCE: He was previously Joint Managing Director of International Distillers and Vintners, now part of Diageo plc. During his various marketing roles in IDV, in the UK and internationally, he was involved in the launch of Baileys, Malibu and Archers and the development of Smirnoff vodka worldwide.

AFFILIATIONS: A member of the Journal of Marketing, International Journal of Advertising and Psychology; Marketing Editorial Review Boards, he is a Fellow of the Adam Smith Institute and the Institute of Chartered Accountants in England and Wales, and Honorary Fellow of The Marketing Society and the Australian Marketing Institute.

PUBLICATIONS: Marketing and the Bottom Line (2000, 2003), Doing Business in China (2000, 2003, 2008), The SILK Road to International Marketing (2000) and Marketing from Advertising to Zen (1996). He has published in the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Psychology; Marketing, Journal of Advertising Research and International Journal of Advertising.